Scott Pilgrim vs. The world (Interactive trailer)

HAD TO REMOVE THE I TRAILER EMBED COS IT KEPT AUTOPLAYING. CLICK HERE TO ENJOY.


A little excursion from the usual stuff, but had to post this purely because I've been looking forward to seeing the film itself for quite a while, and this interactive trailer is very sick. Stuff like this, reminds me why I actually did my degree in the first place. Basically watch it and if you see anything remotely interesting just click on it and you'll find a wealth of info. I'm still looking through the extra stuff now, thinking about how these kinda marketing promo's could be utilized elsewhere, music in particular.